What are Key Business Areas?
Key Business Areas can be defined in a number of ways
- Things an organisation must accomplish to achieve its objectives.
- What an organisation must be competent (good at) to be successful.
- Things that are critical to the success of the organisation.
Some examples.
We must be good at
- Selling Our Goods
- Managing Our Stock
- Prospecting For New Business
- Managing Our Finances
- Controlling our Debtors
- Marketing Our Business
We then break these down to more specific items such as:
Managing Our Stock
- Purchasing The Right Goods
- Maintaining Stock Levels
Marketing Our Business
- LocalNewspaper Presence
- Direct Mail

